BABES IN HART: Lex Goodman

In need of hosting tips and tricks? Or, just looking for a new fashion and nesting content creator to obsess over? Lex Goodman is a TikTok dreamboat, writer and Mama. After becoming a mom, Lex decided to leave her job and dive fully into her passions.

Worried she was going to lose a sense of self, Lex leaned into writing again and began posting on TikTok @itslexgoodman. Creating content is where Lex found herself and her creativity sparked again. Lex tells us her favorite part of her work, “I love the community of people I’ve come to know and I love that I’m still able to be fully present for my family while also filling up my cup”. Keep reading to hear more about Lex’s story, her go-tos to get out of a creative rut, and some of her must haves!

What’s the best piece of advice you’ve been given?

Actor and American icon Henry Winkler came to speak at my job in my early 20s and his advice was “always trust your gut…your heart may know a lot but your gut knows everything.” That has always stuck with me. Whenever I’m trying to make a decision or grappling with something I tap into my intuition and let it guide me.

What’s your favorite part about your work? What motivates you?

Honestly, it’s just such a fun creative outlet. Prior to becoming a mom I was the News & Entertainment Editor at PureWow so I did celebrity interviews and film and TV coverage. When I decided to leave my job after becoming a mom, I was so scared I’d lose my sense of self. News flash: It actually allowed me to tap into what drives me and was an expansive experience, not a limiting one. Once my son started school, however, I felt like I should do *something* to help reconnect me with my former self. I started writing again, which felt empowering and exciting. But once I started posting on TikTok I found it gave me the same creative rush as writing but it was less time consuming. I love the community of people I’ve come to know and I love that I’m still able to be fully present for my family while also filling up my cup. As a younger woman, I used to get down on myself for having gone from entertainment to the startup world to media and felt that I lacked consistency. Now, I see that all of my previous job experiences–especially the personal development and time management skills I’ve cultivated as a full-time mom—were uniquely perfect for what I do now.

What’s your no-fail go-to when you need to get out of a creative rut?

It’s so boring but sleep gets me out of a rut. Whenever creativity isn’t flowing for me it usually means I’m not taking good enough care of myself. So I get back on a sleep schedule (as well as I can with a toddler) and craft a schedule that allows for order but not stress (think: a daily workout class and one other errand or activity). I make goals rooted in my personal and family life and once I kind of recalibrate in that sense I notice that I have an overflow of ideas. I’m constantly trying to reprogram myself out of the mentality that grinding and pushing yourself past your limits will yield the best results. For me, quiet and simplicity are what really help me thrive.

Shop Lex’s Custom Charm Necklace: 22” Long Link Chain, Star Compass Charm, Cracked Heart Charm, and Letter G Charm or make yours here.


What’s on your nightstand: A lamp, my iPad, The Gratitude Journal, “Raising Good Humans” by Hunter Clarke-Fields, MSAE, my workout clothes for the next morning and, of course, a 64 oz Hydroflask. I keep my Wildling gua sha and Abaci lip balm as well as eye patches in there, too. 

Favorite cocktail: Aperol Spritz or Sancerre, I’m not a big cocktail drinker. 

Favorite sneaker: APL for working out and Golden Goose for chasing my toddler.

Favorite lipstick: It’s a draw between Charlotte Tilbury’s Pillow Talk and the Ogee Sculpted Face Stick in Rose Quartz. I use it as lipstick, blush and eyeshadow.

Favorite book: This is a really hard one. I read 1-2 books a week so this is an ever-changing answer but the ones that first came to mind are “Play It As It Lays” by Joan Didion or Sally Rooney’s “Normal People.” “The Great Gatsby” is probably my longest-running favorite, however, but that feels obvious. 

Worth the splurge: Outsourcing things that you despise like laundry or cleaning floors and most anything Hermès.

Dream getaway: I’m going to the South of France next year and that’s been a bucket list item for a while. Outside of that, Mauritius with a side of Safari, Bora Bora or the Galápagos Islands. 

Favorite jean: Agolde 90s Pinch Waist or the Agolde Riley!

Life hack: Keep baskets in every room to make tidying up easier and faster.I put any items that don’t belong in that room or need to be put away in the basket and then, when I have a spare moment, carry the basket around the house and put everything away without having to go back and forth. Also, always have the ingredients or a premade rendition of something easy you can whip up with minimal effort if someone comes to your home. That way you’re prepared no matter what and can enjoy their company instead of stress over it. 

Get-ready song or playlist: Depends on the mood but “Nanã” by Polo & Pan, “Gooey” by Glass Animals, “Put It Down” by Elderbrook, “Fire for You” by Cannons, “Like an Animal” by Rüfüs du Sol, “Bongo Bong” by Manu Chao and “Everyday” by A$AP Rocky are ideal elements of my going out playlist. But sometimes I just feel like Taylor Swift and Lizzo or whatever’s stuck in my head from TikTok. 

Handbag: An Hermès Kelly. There are few things more iconic in my personal opinion. 

Three inspiring accounts you follow: Emily Hertz aka @BornonFifth is my internet crush. Her style is so classy and playful and I really look up to her in regards to her work as a creator, designer and mother. I also just love Morgan Stewart because her personality pops so much on screen and her sense of style is elegant but not stuffy. Also Liz Teich or @thenewyorkstylist. She’s a stylist and mom of two who excels at simple fashion hacks and helping women integrate sustainability into their wardrobe.