Welcome to Babes in HART — let’s say we just met at a dinner party. How would you introduce yourself?
"I am Ann. What is your name?" I actually usually like to know who I am talking to first… then I can go into either WHAT I do or WHO I am. A lot of times I will talk about our business and shop (“my husband and I started our company a long time ago in Atlanta… men’s and women’s clothing stores blah blah blah”). People often then recognize my name and say “wait… are YOU Ann Mashburn??” I am not saying I am famous or anything… but I have been around awhile! WHO I am is usually more… “I am the mother of 5 girls and I have a family business and I have been married forever to Sid and we used to live in NY and I was a fashion editor and blah blah blah…”
At its core, our jewelry is about authenticity, wearing what reflects who you really are and tells your story. That said, what lights you up?
Really pretty things that have meaning to me… I love the symbol of my engagement ring and the story of how it was given to me. I love all the other rings I wear on my fingers for the same reason… this one is from my brother… this one is from a trip to Italy and has a crest with initials similar to my own. (It is so old and worn I can barely see them but there is definitely an “A” and an “M” in there!) I wear a St. Christopher medal because my mother used to insist on never leaving home on a family trip without her charm bracelet with one on it… we were not Catholic but this one little memory stands out so much for me! I also love colorful stones—my engagement ring is a bright yellow sapphire and it makes me so happy…
You’ve always approached fashion through an editorial lens. Thoughtful, considered, never overdone. What does “getting dressed well” mean to you now?
“Well” for me means quality and a worthiness to what I am putting on. I really like to MOVE in my clothes so I don’t love things that are overly precious or anything that I can’t chase a dog or a toddler in… I am taking the word “well” as both well-made AND well in the sense of working well for what I am doing. I have a great history and education in clothing from my career as a fashion editor/stylist and now a designer—so dressing well for me means using all that to just feel happy and comfortable. I LOVE to love what I am wearing!
Your stores feel deeply personal, layered with objects, books, pieces from your own life. How do you approach creating a space that makes people want to linger, not just shop?
We have had a saying from our earliest days… we wanted to make a space that people want to BE in, and not just BUY in. When Sid and I first built out his store in 2007 we put a lot of personal things in it—we were on a serious budget, so I just threw in a lot of furniture and rugs that came straight from our home… but also stuff that would share our personality. We were new to town and we literally knew one person in Atlanta. Mood boards are such a THING for everyone now—but my original thought was that I wanted people to KNOW who Sid was… whose name was on the label. When I would go visit his office at J.Crew… or Ralph Lauren, etc… I would be mesmerized by what he chose to put on the board above his desk… just silly things but they made me smile. Whether it was tear sheets from a magazine or the odd baseball card or even a cool leaf he found outside the house… he is a collector to his core. I built a little board with a mix of personal and inspirational. It is not so much a mood board as a “biography” board… THIS is Sid! We have riffed on that in all of our locations and every single store has its own board.
You spent years working alongside icons like Polly Mellen, Richard Avedon, and Irving Penn. What lessons for image-making and brand-building have stayed with you from those early days on set?
Each of those brilliant people did their OWN thing. When Polly would arrive on set, she respected and admired each photographer and the models for what we were creating together for the day. Steven Meisel was all about loud music and energy… with Irving Penn you had to be quiet and still and thoughtful. Richard Avedon’s studio operated like a machine: a well-oiled, beauty-making machine. With Polly especially—and the photographers to a certain extent—a great deal of energy was put into making the model feel absolutely amazing INSIDE so that she could express herself. It wasn’t exactly FAWNING—but more like, “wow – we have these beautiful clothes and beautiful you… let’s make an amazing picture.” I learned that it’s all about how you feel INSIDE and that was such a great lesson.
Tell us about your HART pieces. What do the charms signify to you? Where or how are you excited to wear them?
I was really excited about the frog charm… my mom had silly clay frogs in her garden when she was older and my girls would think of her whenever they saw something frog-like. “Gaga likes frogs!” It was sweet – more their own memory than mine but it makes me smile all the same… And going back to the charm bracelet my mother would not cross the state line without… she also had a little basket on it so the BASKET also reminds me of her. And the snail… I chose it for myself because I am the OPPOSITE of a snail. I move (and talk!) too quickly for everyone. It is my reminder to slow down. And lastly – I really, really love the pretty oyster shell with the pearl. In fact I think it is my favorite. I did not taste an oyster until I was 20 years old, if you can believe that. The ritual and the exoticness of it was pretty memorable. It felt like an adventure!
There’s a lived-in ease to everything you design. How do you strike that balance between classic and current?
I am very, very classic in my style, absolutely – but I was a fashion editor for a dozen years and I also love what feels new and fresh and “of the moment!” We all tire of something over and over again and I absolutely FEEL things looking just right for the moment. The width of pants… a certain hit of color… sometimes I will crave pattern and punch and texture… and other times I just want clean lines and black and white. It is fun to switch it up.
You and your husband Sid built this world together, starting with a men’s shop and evolving into something much bigger. What feels important to protect as the brand continues to grow? How do you scale while retaining your authenticity?
Such a great question and thank you for asking that… we still feel like we have a “young” business – but we have been doing it for nearly two decades! We started this business all in and committed to each other that we would rather fail than make compromises on the CREATIVE part of it… we have built it as a reflection of who we are and what we see… so I think if we keep making THOSE decisions things will work out as they should. In business there are so many ups and downs and compromises… but if you have a point of view, you need to stick with it. It really is all we have that makes us who we are… you can buy clothing from millions of places – we just hope to keep doing what we do that looks like us and it will resonate with the like-minded. It is a delight to keep making things and sharing them. So much hard work and so many mistakes… but we both still love the actual creative part of the process so much.
You’re a mother of five daughters along with being a founder and fashion designer. How has motherhood shaped your work and/or creative process?
Motherhood isn’t the life meant for everyone – but it has brought me the greatest joy along with the greatest suffering. It is pretty remarkable. I was so blown away by it in the beginning that I left my job at Condé Nast to stay at home with my daughters for a spell. My own mother was a huge influence on me creatively – she was constantly making stuff. She painted and sewed and crafted and we moved every two years so she let us do up our rooms ANY way we wanted. It was just in her DNA and I think I inherited a lot of that. But for me, I think Sid and I have created a company… we employ a LOT of people… and the desire to keep this thing going and work with our daughters and pass it down to them as they continue to want to be involved… that is kind of cool. We work a lot in Italy and the romance of the family company really rubbed off on us. Motherhood has also given me a healthy sense of perspective – two of my daughters were diagnosed with a super rare neurodegenerative disease about 9 years ago when they were in their early twenties. They are in wheelchairs now and live at home with Sid and me so caregiving is another job I have and will continue to have. There are lots of kinds of work! Even this is creative – I am constantly looking for ways to make our life together more beautiful.
When you think about a perfect day in Atlanta, from your first coffee to your nighttime routine, what does it look like, and what are you wearing?
I love Saturdays… I will start out in some sort of athletic get-up and race around the house doing chores… tidying and snipping things in my garden to put in little vases… taking the dog on a walk and maybe getting even a bit more of a run in. I will move on to a bathing suit in the late afternoon because I LOVE to swim and I will never get over the fact that I have a pool in my backyard! We have great estate sales here in Atlanta so often I will grab my oldest daughter and we will pop in and see what we can find. Sid and I typically have a date Saturday night and so I will hop in the pool again before dinner, take a bath, and change into something special enough for him to look across the table at me and tell me how beautiful I look. Maybe it is just jeans and a classic shirt – but I will have great shoes on (I have a great collection!) and something sparkly on my ears… and a fresh coat of bright pink lipstick (REVLON 457).
THE GOOD STUFF
Favorite quote or mantra?
Hurry up.
Favorite book?
Lonesome Dove (for now!)
Morning or evening ritual?
Bath and tea in the evening.
Advice you’d give or have received as a mom?
I sound like all the other old ladies in the grocery store who grab you by the wrists and tell you “enjoy it!! It goes so fast!!!”
Underrated fashion item?
Shoes in general. They can make or break an outfit… AND you have to be able to really, really walk in them…
Favorite podcast?
Ah. So hard!! Lately I am more into audiobooks than podcasts, but I really like Ruthie’s Table 4 from Ruthie Rogers at the River Cafe… people talking about the sentiment around food is lovely!
Favorite vacation destination?
Switzerland in the past… but fingers crossed for Japan in my future!
Favorite museum or gallery?
National Gallery of Art in DC. It was the first real museum I visited as a young girl and it made a big impression on me.
Go-to beauty or skincare product(s)?
I am loving using French Farmacie face oil (we sell it!) and I swear by Tan Luxe tanning drops.
Favorite album (or current repeat listen)?
Sid is my DJ so I just listen to whatever he plays me…
What’s on your nightstand right now?
The Last Goodbye / Raymond Chandler… This Is the Story of a Happy Marriage / Ann Patchett… my charging station for my phone… my favorite all-time photo of myself with my daughter Harriet just after her birth and another tiny framed photo of my daughter Louisa… a clay felt-back coaster for my evening tea (an elementary school art class souvenir from one of the girls).
Most worn piece(s) from your closet?
My short cowboy boots in brown suede and tiger stripe (I wear them both a LOT).
Favorite item to borrow from Sid?
His European charger/converter… means I get to go away on a trip!!!
Favorite item your daughters borrow from you?
I am really great for evening dresses… there isn’t a wedding or a party they can go to anywhere in the world that I couldn’t dress them for!!! I recently dressed two of them for a wedding in NYC at the Metropolitan Club… they looked like women from a John Singer Sargent portrait! All 5 of them are usually really game to let me dress them, and I love it!
Shop Ann's Look

Oyster Vesta Case

Mini Belcher Chain

Carpe Diem Charm

Basket Vesta Case

Frog Charm

Coral Red Necklace Cord

Snail Charm

