Welcome to Babes in HART — let’s say we just met at a dinner party. How would you introduce yourself?
"I am Ann. What is your name?" I actually usually like to know who I am talking to first… then I can go into either WHAT I do or WHO I am. A lot of times I will talk about our business and shop (“my husband and I started our company a long time ago in Atlanta… men’s and women’s clothing stores blah blah blah”). People often then recognize my name and say “wait… are YOU Ann Mashburn??” I am not saying I am famous or anything… but I have been around awhile! WHO I am is usually more… “I am the mother of 5 girls and I have a family business and I have been married forever to Sid and we used to live in NY and I was a fashion editor and blah blah blah…”
At its core, our jewelry is about authenticity, wearing what reflects who you really are and tells your story. That said, what lights you up?
Really pretty things that have meaning to me… I love the symbol of my engagement ring and the story of how it was given to me. I love all the other rings I wear on my fingers for the same reason… this one is from my brother… this one is from a trip to Italy and has a crest with initials similar to my own. (It is so old and worn I can barely see them but there is definitely an “A” and an “M” in there!) I wear a St. Christopher medal because my mother used to insist on never leaving home on a family trip without her charm bracelet with one on it… we were not Catholic but this one little memory stands out so much for me! I also love colorful stones—my engagement ring is a bright yellow sapphire and it makes me so happy…
You’ve always approached fashion through an editorial lens. Thoughtful, considered, never overdone. What does “getting dressed well” mean to you now?
“Well” for me means quality and a worthiness to what I am putting on. I really like to MOVE in my clothes so I don’t love things that are overly precious or anything that I can’t chase a dog or a toddler in… I am taking the word “well” as both well-made AND well in the sense of working well for what I am doing. I have a great history and education in clothing from my career as a fashion editor/stylist and now a designer—so dressing well for me means using all that to just feel happy and comfortable. I LOVE to love what I am wearing!
Your stores feel deeply personal, layered with objects, books, pieces from your own life. How do you approach creating a space that makes people want to linger, not just shop?
We have had a saying from our earliest days… we wanted to make a space that people want to BE in, and not just BUY in. When Sid and I first built out his store in 2007 we put a lot of personal things in it—we were on a serious budget, so I just threw in a lot of furniture and rugs that came straight from our home… but also stuff that would share our personality. We were new to town and we literally knew one person in Atlanta. Mood boards are such a THING for everyone now—but my original thought was that I wanted people to KNOW who Sid was… whose name was on the label. When I would go visit his office at J.Crew… or Ralph Lauren, etc… I would be mesmerized by what he chose to put on the board above his desk… just silly things but they made me smile. Whether it was tear sheets from a magazine or the odd baseball card or even a cool leaf he found outside the house… he is a collector to his core. I built a little board with a mix of personal and inspirational. It is not so much a mood board as a “biography” board… THIS is Sid! We have riffed on that in all of our locations and every single store has its own board.
You spent years working alongside icons like Polly Mellen, Richard Avedon, and Irving Penn. What lessons for image-making and brand-building have stayed with you from those early days on set?
Each of those brilliant people did their OWN thing. When Polly would arrive on set, she respected and admired each photographer and the models for what we were creating together for the day. Steven Meisel was all about loud music and energy… with Irving Penn you had to be quiet and still and thoughtful. Richard Avedon’s studio operated like a machine: a well-oiled, beauty-making machine. With Polly especially—and the photographers to a certain extent—a great deal of energy was put into making the model feel absolutely amazing INSIDE so that she could express herself. It wasn’t exactly FAWNING—but more like, “wow – we have these beautiful clothes and beautiful you… let’s make an amazing picture.” I learned that it’s all about how you feel INSIDE and that was such a great lesson.