Design your dream charm necklace or bracelet in 3 easy steps with our Charm Jewelry Builder. Start by selecting your preferred chain and length, choose the unique charms that speak to you, then place the charms along the chain to create a soul-boosting piece. We'll bring your design to life.
Create your one-of-a-kind heirloom with letters, numbers, zodiacs, lucky symbols, and empowering talismans.
Choose from our selection of 7 tarnish-resistant gold-filled chains.
From letters and numbers to soul-boosting tokens, explore our selection of 50+ charms.
Design your piece by dragging your chosen charms to any position on your chain.
Ready to design your one-of-a-kind piece? Use our Charm Jewelry Builder to create your custom heirloom.
We’ve created a guide outlining all of our chains, recommended charm arrangements, and a lookbook of inspiration to get you started.
We are obsessed with creating top-quality, soulful jewelry for an attainable price. Our gold jewelry is made-to-last, because we invest in a luxuriously-thick layer of gold-plating.
Each piece is made-to-order in our Charleston studio and ships within seven business days (rush available). We use high quality American components and work with family-run manufacturers.
Our jewelry will stand the test of time. Our gold-filled chains and luxuriously-thick layer of gold-plating means your jewelry will resist tarnishing for longer.
No two pieces are alike. We invite you to tell your story with our talismans - from letters, numbers, lucky charms, to empowering symbology.
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"I think it’s great for someone who appreciates quality without having to make a larger financial investment."
— Megan B.
"So happy with the quality! It’s so comfortable, lightweight, & I love the adjustable length so I can easily layer it with my other necklaces. Worn it everyday and the gold hasn’t tarnished!"
— Emily W.
"Their customer service is beyond. Very high-touch. The assembler texted me photos of my necklace before it was shipped to make sure it was perfect."
— Allegra S.
"Best. Gift. Ever. My mom teared up when she saw all of my siblings’ initials on one jump ring. Sentimental and stylish. She wears it constantly."
— Beth K.
