SIERRA MAYHEW

Sierra Mayhew didn’t set out to work in fashion. Raised in an NFL-obsessed family, she thought her career destiny lay in sports journalism. Headed to the University of Notre Dame with this track in mind – Sierra unexpectedly fell head first into the world of fashion instead. 

What followed was a flurry of internships (including at ELLE), club initiatives (she founded The Fashion Club at Notre Dame), and eventually, NYC-based roles and promotions in the fashion world – the kind of resume that reads like a tarot card calling. 

We chat with Sierra about her go-to fashion resources, her first TV appearance, and how she slows down in the city that never sleeps.

Sierra Mayhew

Welcome to Babes in HART! Let’s say we just met at a party…how would you introduce yourself?

Hi! I’m Sierra—I’m a fashion editor at Who What Wear and a content creator based in the West Village. I cover everything from celebrity style to under-the-radar brands and I’m always hunting for the next great outfit or vacation destination. If you ever need a last-minute outfit idea or a packing list for your next trip, I probably have one ready to go.

You’re a fashion editor at Who What Wear and making your own name as a digital tastemaker. What’s been one of your favorite career moments lately?

One of my favorite recent career moments was making my first TV appearance on the Tamron Hall Show—a total pinch-me moment. I styled models in my favorite spring trends, practiced my talking points endlessly, did my own hair and makeup, and got to interact with the audience live. It was such a full-circle experience, and I genuinely felt like I was in my element the entire time.

What are your favorite fashion resources? From podcasts to archives… 

The Cut will always be one of my favorite reads—they’re unapologetically honest, and I think we need more of that in the fashion industry instead of constantly catering to advertisers. I also love following @databutmakeitfashion on Instagram. She makes trend analytics fun and accessible, and honestly, you can’t argue with the data. Lately, I’ve been deep-diving into early 2000s runway archives—especially Isabel Marant and Chloé—for outfit inspiration that still feels relevant today. And of course, Vogue Runway is permanently bookmarked on my browser.

If you could write a note to your future self ten years from now, what would it say?

I have a feeling my future self has it all figured out, so instead, I’d write to my younger self who was just getting started in the fashion industry. I’d tell her to keep dreaming big, trust her gut, and be patient—things take time, but they always have a way of falling into place. The path might not look how you expected, but it’s leading exactly where you’re meant to go.

Sierra Mayhew

Where are you finding creative inspiration lately—whether it’s for a shoot, a story, or just getting dressed?

Lately, my inspiration has been more accessible than you might think: the people of New York City. I’m a huge people watcher—especially when it comes to fashion—so when I’m out and about, my head is on a swivel. I want to know what trends the girls reading my articles are actually buying into, who they follow, what LTK links they’re clicking on. I ask my friends who aren’t in fashion these questions all the time, because that’s where the real insight lives.

What’s your advice for women who want to break into fashion media but feel unsure of where to begin?

Just start. You don’t need an employer to give you permission to be creative—post on your socials, start a Substack, or find your own way to tell stories. When I’m interviewing people for a role, a resume isn’t the first thing I’m looking at. I want to see that someone lives and breathes fashion online. It’s funny—we were always warned about our digital footprint growing up, but in this industry, having one is how you get hired. So build it and start now.

Tell us about your HART charm necklace. Which pieces spoke to you, and why?

I was immediately drawn to the shell charms I spotted on the HART homepage—they were the first pieces I knew I had to include. There’s something effortlessly chic about them that just screams summer. This necklace feels like the ultimate outfit finisher—it instantly adds personality and polish to whatever I’m wearing. Honestly, I think every woman should have a piece like this in her closet this season.

You're New York-based but often on the go—what’s a perfect day in the city when you’re home?

For years, I was someone who woke up at 7 a.m. no matter what—but recently, I’ve trained myself to sleep in on weekends, and it’s been a total game changer. Once I’m up, I’ll head to my roof with my journal (no phone!) and take a moment to reflect on my goals and jot down fun memories I want future-me to remember. Then I’ll grab a friend for a Pilates class before heading to Golden Swan or Salt’s Cure for a late breakfast. I love spending the rest of the day walking around the city, popping into my favorite shops, and wrapping it up with a smoothie from Happier Grocer before cooking dinner at home.

How do you find ways to slow down in the “city that never sleeps”?

I try to carve out as many solo nights in as possible—even if that only ends up being two or three a week, they’re what reenergize me most. As a retired extrovert, I’ve learned that spending intentional time with myself has been next-level for my peace. It’s my way of hitting reset in a city that never really slows down.

THE GOOD STUFF

"The path might not look how you expected, but it’s leading exactly where you’re meant to go." - Sierra

Album on repeat? Debí Tirar Más Fotos by Bad Bunny!! Can’t wait to experience it en vivo at his concert in Puerto Rico this August.

Favorite hotel? Hôtel Madame Rêve in Paris, still dreaming of my next stay there. 

Favorite book? The Power of Now is life-changing.

Beauty secret? Less is more.

Essential mantra or affirmation? “Grow where you’re planted” has been my mantra for years. It’s rooted in the idea that fully embracing where you are—not just physically, but emotionally and professionally—sets you up best for whatever’s next. I have a tendency to move quickly from one goal to the next, barely pausing to celebrate what I’ve already accomplished. This mantra reminds me to slow down, acknowledge the small wins, and make the most of the present instead of always waiting for the future to arrive.

Favorite App? ChatGPT is my personal assistant, travel guide, therapist, lawyer, and more. Sorry not sorry.

Favorite weekend hang with friends? Dancing in the Hamptons.

Essential self-care ritual? Heading up to my rooftop with my journal and leaving my phone downstairs. The digital detox that comes with 15 minutes of reflection offline makes me feel amazing. And a west side highway walk!

Summer travel essential? A white dress that I can style in multiple ways to make the most out of my suitcase.

Best beauty product ever? A fragrance that makes you feel next level, I like to pick a different fragrance for every trip I go on and make it my signature scent. Then when I’m at home and I spray it, it takes me back. Last weekend in the Hamptons it was Esplendor by Granado and next weekend I’ll be back out east in my birthday fragrance which I haven’t chosen yet so stay tuned.