I am so excited to feature our next Babe in Hart: Renata Gasparian- Co-Founder and Creative Director of RENATA.
Hailing from Brazil, Renata is now living in the Queen City, aka Charlotte, NC. Her signature dresses transport us to the botanical gardens of São Paulo and the promenades of Ipanema - bursting in color, joyous prints and femininity. We had the pleasure of meeting Renata this past fall at a charity fundraiser in Charlotte, and we couldn't be more smitten with this gorgeous, talented mama!
Below Renata shares excellent advice about running a brand, her definition of success and her manta.
What’s the best piece of [business or personal] advice you’ve been given?
The best advice, or maybe I could say, a phrase that I keep going back to is, “Retail is Detail...” I heard it first from one of the people with whom I’ve learned the most about building a brand, her name was Eliana Tranchesi (passed February 2012). Both customer service, and creating a customer experience from the discovery to the delivery of the brand, should be valued and personal.
Renata's custom charm necklace is the Chunky Chain, Seeing Eye Heart in middle surrounded by the small Cracked Heart and her Zodiac charm. Her stack includes in the pink MAMA bracelet.
What does ‘success’ mean to you? How do you define it?
Success to me is an evolving process. It is the combination of focus, perseverance and consistency. Everyday I accomplish something new, everyday I reach or over reach a goal, is to me a step to success, a learning experience, an inspiration to do and be better.
What are your character traits you are most proud of?
I would say, first of all, that I know in life, in everything that we put time and energy into, we will fall and have to gain strength to stand up once again. Great things take time, and I always go back to persistency. Persistency on excellency. I’m someone who likes to listen to what others have to say! I appreciate constructive criticism, different ideas, suggestions. Treat all and others with respect and kindness, as you would like to be treated.
What’s your favorite part about your job/business?
My brand is an extension of me. I’m a woman creating for other women. Nothing beats seeing the smile on my clients faces as they dress in my designs! Knowing they feel confident and beautifully powerful in my pieces just brings me so much joy!
What quotation/motto inspires you to be your best self?
“Push yourself, because no one is going to do it for you.” (Unknown)
Renata wearing the Pink & White MAMA bracelet.
Describe your ideal day in Charlotte.
To me everyday is a good day to stream a workout video from Hilliard Studio Method. The energy, the fun, all of it makes exercising much more enjoyable!
Expecting my little princess has been fun experience, and my favorite places in Charlotte to explore my pink world are Fancy Pants, Tiny Charlotte, and Shower Me With Love. They all have great varieties, and fabulous sales!
As a fashion designer, and a lover of wearing my creations, jewelry plays such an important role as accent pieces. The hi-lo mix we can create, is the best. I love the fun in wearing my HART charm necklace, and mixing it with fine jewelry. Some of my favorites include funky pieces from Bea Bongiasca , and Jack Vartanian.
When in Charlotte, don’t miss going to Stagioni for dinner - always special, taking a nice walk in uptown through Bechtler Museum and The Mint Museum, as well as enjoying the beautiful gardens at The Mint Museum on Randolph Rd. And lastly, if you’re outdoorsy, the US National Whitewater Center is always a go-to at any time of the year.
Hart Hagerty wearing her RENATA dress.
Follow Renata and shop her designs on Instagram @Renata_Gasparian